




SALT NECK is a Florida-inspired design that celebrates the fishing and coastal lifestyle, embracing the laid-back, sun-soaked culture of the state’s outdoor enthusiasts. The branding plays with a rugged yet modern aesthetic, using distressed typography and strong, minimal iconography to reflect the effortless, saltwater-worn style of the fishing community. Designed for versatility across apparel, accessories, and promotional items, the collection features a cohesive color palette of ocean blues and sun-worn oranges, paying homage to the state’s natural elements. Whether on hoodies, tees, or accessories, the design is both eye-catching and adaptable, perfect for those who live for life on the water.