Goal: Create promotional products that will attract the target market while showing off portrait work.
The target audience is families that want to spend a lot of money on their portraits of their children. The designs are clean, bright and focus on the portraits. The stock for the business cards and information packets is very thick and feels high end. The uniqueness of the business card’s size, shape and ability to have different portraits on the back stands out in the expansive field of photographers out there.
The portfolio book is an album that features seamless, lay flat spreads with thick cardstock, again giving a feeling of a high end product. It is also durable and shows the photography off nicely during client meetings.
