Senior School Project
Goal: Identify a brand that could use some changes.
Goal: Identify a brand that could use some changes.
Petfinder was a company that stood out to me as a company that could use a re-brand. As an avid user of the site I was aware of the struggles of the site and some things that could be improved. Along with re-branding I came up with the #petfindersavedme campaign. This campaign takes a different approach to animal shelter advertising. Instead of using guilt tactics, I focused on the positive spin of animal rescue that is more appealing to the general public. In addition, customer interaction and ease of sharing on social media would, in theory, boost website traffic giving the adoptable animals more chances to find their forever homes.
Unique business cards, stationary, information packets, web and mobile application and environmental designs were created to follow through on the idea of getting an animal from a shelter as a positive.
