Goal: Create a brochure that will engage viewers and solicit donations for the non-profit group.
The Pulse of Peoria was an inspiring group to work for. They needed a brochure to show potential sponsors that would help fund various needs of the group. My concept was to show, with evidence, how a music program can be positive for students and then support that idea with quotes from the students in the program. I wanted to keep that feeling of positivity that radiated from the group. The headline and tagline on the cover "Our Future is Bright, empowering youth to change tomorrow" supported this idea. The student reviews of the program further supported the idea that this is a good investment for community members.
