Goal: Create a sub-brand juice for Tropicana based off your defined target audience.
The target audience was defined as a family between the ages of 24-45 with young children. Parents are interested in homegrown, local, organic living and shop at organic food stores. They may be vegetarian or vegan. Unprocessed, chemical free food is all they allow in their house. Knowing the target audience was key to developing a product that they would grab off the shelf.
Mood boards for color and typography were developed to keep consistency with my target audience and numerous sketches were done for the label design and sub-brand logo.
